Project Overview
The Grand Royale suffered from low weekend occupancy rates and underutilized restaurant facilities. We implemented a geo-targeted staycation and dining campaign aimed at local urban residents within a 30-mile radius.
The Challenge
Low weekend room utilization and weak local awareness of the hotel’s rooftop restaurant.
Our Strategy
Market high-value "Weekend Staycation Packages" and "Rooftop Dining Experiences" directly to city locals looking for short getaways.
The Solution
Launched Instagram visual video ads showcasing room amenities and dining, backed by instant click-to-WhatsApp table reservation links.
Results & Impact
Weekend room occupancy jumped from 42% to 88%, dining walk-ins increased by 230%, and local brand awareness expanded significantly.
Our weekends went from quiet to fully booked across both our rooms and our rooftop restaurant.
