Project Overview
Serene Valley Resort was paying up to 20% in commissions to Online Travel Agencies (OTAs) like Booking.com. We created a direct booking campaign utilizing Google Hotel Ads, Local Search optimization, and dynamic social media retargeting.
The Challenge
High OTA dependency eating profit margins, low direct booking conversions on the resort website.
Our Strategy
Offer exclusive direct-booking perks while capturing high-intent travel searches on Google Search and Maps.
The Solution
Redesigned a fast, mobile-friendly direct booking engine, set up Google Hotel Ads, and optimized the resort's Google Business Profile.
Results & Impact
210% increase in direct booking revenue, 3x increase in direct phone calls, and reduced OTA commission spend by 45%.
We reclaimed our profit margins from OTAs. Our direct bookings and direct phone calls hit an all-time high.
